Affordable PR and promotional programmes for small, expanding or start-up companies

Wouldn’t you know it: the businesses that need PR services the most are the ones that assume it is out of their reach.  That they need a ‘celebrity’ budget.  Or that PR agencies are only for large corporations.   Happily, this is not the case….

If you are a small to medium sized business, or planning for expansion, or a start-up with all the joys of business life to come… the good news is that you can deliver some truly effective PR at very little cost – and you can do a lot of it yourself.

In fact, even with us helping you, you’re still going to do quite a bit yourself, because the reality is that local and national media organisations respond far better to direct contact from the business owner rather than from ‘a PR’…. as long as you know how, where and when to approach them.

That’s where we come in.

We create the range of materials – from editorial, launch announcements, news releases and case studies, to product/service overviews, key staff profiles and newsletters – that will present your company and its achievements in the best light.  We research the promotional media for your region and your industry.  Then we take you through the best approaches to use: who to contact, when and how, what to send and when, how to develop the relationships you need and how best to maximise all the local and national promotional opportunities.

We’re with you all the way, as much or as little as you need us.  By the end of the project you have the materials and the know-how to get YOUR business promoted and talked about – and hopefully generating the new sales leads you want.

After that, if you wish, we can update your materials periodically, or be available on an ad-hoc basis to advise on new tactics, or help you by developing new materials or launch programmes as your business expands.